Former WooCommerce and sticky.io finance chief to guide global finance, BI, and revenue operations as Fishbowl accelerates AI‑driven growth
Salt Lake City, Utah — April 29, 2025 — Fishbowl, the market‑leading SaaS inventory, manufacturing, and e-commerce platform for small and midsize businesses, today announced the appointment of Spencer Watts as Chief Financial Officer.
With more than 15 years of senior finance leadership across SaaS, e‑commerce, and fintech, Spencer Watts has boosted profitability and attracted strategic investment at WooCommerce, propelled sticky.io to double‑digit ARR growth, and held key finance posts at Microsoft before serving as CFO of Vendara. In his new role at Fishbowl, he will head Finance, Business Intelligence, and Revenue Operations, partnering with the executive team to scale operations, drive data‑driven decisions, and manage strategic investments in the company’s next wave of A.I. centric product innovation.
“Spencer’s blend of financial rigor and growth‑stage expertise makes him the ideal leader for this pivotal moment,” said Chris Porch, CEO of Fishbowl Inventory. “His stewardship will help us invest boldly in innovations like our new AI‑powered SaaS Suite, ensuring Fishbowl continues to lead the market and deliver exceptional value for our customers.”
Watts added, “Fishbowl empowers thousands of businesses to operate with the clarity and control once reserved for large enterprises. I’m excited to apply disciplined financial strategy to amplify that mission and unlock even greater value for our customers and partners.”
Watts earned a bachelor’s degree in Finance and Economics from Utah State University and is an active mentor in Utah’s technology community.
About Fishbowl
Fishbowl is a Salt Lake City, Utah–based software company founded in 2001 that delivers the market‑leading inventory, manufacturing, and e-commerce platform for SMBs. Trusted by thousands of QuickBooks and Xero users, its cloud and on‑prem offerings—including Fishbowl Warehouse, Manufacturing, Drive, and the new Commerce Suite—provide real‑time stock control, multichannel order fulfillment, and AI‑powered forecasting without the cost or complexity of a full ERP. Backed by private‑equity owner Diversis Capital since 2021 and staffed by hundreds of employees worldwide, Fishbowl keeps pushing the category forward with innovations such as Fishbowl AI Insights, which pairs analytics with operational data to surface actionable recommendations. By letting growing businesses keep the accounting system they know while adding enterprise‑grade operational control, Fishbowl helps product‑focused companies scale efficiently and profitably.
Media Contact:
Doug Pullman, Chief Marketing Officer
Fishbowl Inventory
Phone: 360-391-5008
Email: [email protected]