AI/ML and digital transformation expert to lead product innovation and technology strategy as Fishbowl accelerates next phase of growth
Salt Lake City, Utah — August 20, 2025 — Fishbowl Inventory, a leader in inventory management solutions for small and midsize businesses, today announced the appointment of Michael Wagner as Chief Product and Technology Officer. Michael is a results-driven and collaborative leader with a customer-first mindset and a proven record of delivering innovative, revenue-driving products and services.
With deep expertise in AI/ML, SaaS solutions, digital transformation, and data-driven product development, Michael will lead Fishbowl’s product strategy, innovation, and engineering initiatives to accelerate the company’s growth and enhance customer value.
Michael’s career highlights include:
- Founding and leading product strategy and engineering for a retail software startup—offering solutions for ordering, receiving, inventory management, price maintenance, shelf checks, and POS & WMS integration—driving profitability within four years and sustaining year-over-year growth until the company’s sale.
- Spearheading the digital transformation of a monolithic Java/PostgreSQL application into a composable, service-oriented SaaS solution on Azure Cloud, significantly improving scalability and agility.
- Overseeing development of five distinct Microsoft (.NET/C#) technology stacks across six global locations, deployed across Azure, AWS, and GCP, with a back-end Azure Data Lakehouse leveraging Databricks and Confluent Cloud to power advanced analytics.
“Michael’s ability to bridge technology and customer value is exactly what Fishbowl needs as we enter our next phase of growth,” said Chris Porch, CEO of Fishbowl Inventory. “His experience in AI/ML, product management, and large-scale digital transformations will be instrumental in delivering solutions that not only meet but anticipate customer needs.”
Michael is guided by a simple but powerful philosophy: “The real breakthrough comes when you stop asking how AI can help your business and start asking how it can help your customers. That’s when everything else falls into place.”
In his new role, Michael will focus on advancing Fishbowl’s product innovation, leveraging emerging technologies, and ensuring the company continues to deliver best-in-class inventory solutions for QuickBooks and Xero users in the manufacturing, wholesale, and e-commerce sectors.
About Fishbowl
Fishbowl is a Salt Lake City, Utah–based software company founded in 2001 that delivers the market-leading inventory, manufacturing, and e-commerce platform for SMBs. Trusted by thousands of QuickBooks and Xero users, its cloud and on-prem offerings—including Fishbowl Warehouse, Manufacturing, Drive, and the new Commerce Suite—provide real-time stock control, multichannel order fulfillment, and AI-powered forecasting without the cost or complexity of a full ERP. Backed by private-equity owner Diversis Capital since 2021 and staffed by hundreds of employees worldwide, Fishbowl keeps pushing the category forward with innovations such as Fishbowl AI Insights, which pairs analytics with operational data to surface actionable recommendations. By letting growing businesses keep the accounting system they know while adding enterprise-grade operational control, Fishbowl helps product-focused companies scale efficiently and profitably.
Media Contact
Doug Pullman
Chief Marketing Officer
Fishbowl Inventory
[email protected]