Seibon Carbon Replaces Manual Processes with Real-Time Visibility Using Fishbowl + Intuit Enterprise Suite

From Carbon Fiber Craftsmanship to Scalable Operations

Seibon Carbon, based in City of Industry, California, designs and manufactures carbon fiber automotive body components such as hoods, trunks, fenders, rear spoilers, and side skirts. Founded in 2003, the company has built a broad market presence through direct sales, authorized dealers, and international storefronts. As order volume and channel complexity increased, Seibon needed a better way to manage inventory, purchasing, fulfillment, and reporting across the business. seiboncarbon.com

Challenge

Before Fishbowl and Intuit Enterprise Suite, Seibon relied heavily on paper-based processes and spreadsheets to run critical parts of the business. That manual approach made it difficult to keep up with the pace and complexity of modern inventory operations.

The team was dealing with problems on multiple fronts:

• Stockouts were common, making it harder to meet demand consistently
• Incoming inventory lacked visibility, especially when managing overseas container shipments
• Supply planning was reactive instead of proactive
• Manual processes increased the risk of mistakes, fulfillment issues, and late deliveries
• Reporting required too much effort and didn’t give the team timely, actionable insight

For a business moving large, lightweight carbon fiber products through multiple channels—including Ford Performance, distribution partners, service shops, dealers, and direct-to-consumer sales—those gaps created operational drag at every stage.

Solution

Fishbowl became the operational backbone Seibon needed to replace disconnected manual workflows with real-time control. The company connected Fishbowl with Adobe Commerce to support ecommerce operations, while also using Fishbowl to manage lot tracking, barcoding, and custom fields for better traceability and process control. Fishbowl’s Magento integration supports inventory synchronization, product mapping, and order flow between systems, making it a strong fit for Seibon’s connected commerce environment. Fishbowl Integrates with Magento

Seibon also use Intuit’s Intuit Enterprise Suite with Fishbowl for finance and reporting, which has given them AI-driven visibility throughout the business.  Intuit describes Enterprise Suite as an AI-powered platform with connected KPIs, business intelligence reporting, and personalized insights, helping growing businesses bring financial and operational data together for better decision-making. For Seibon, that meant moving away from spreadsheet-heavy reporting toward a more connected and scalable reporting environment. Intuit Enterprise Suite

In addition to the reporting through Intuit Enterprise Suite, Fishbowl has also given Seibon the flexibility to build reporting around the way they actually operate. The team has found particular value in using a combination of in-app BI reporting and ODBC connectivity to create their own custom reports and applications. That self-service access to operational data has helped them improve visibility without being boxed into rigid, one-size-fits-all reporting.

On the fulfillment side, Seibon uses Fishbowl data to automate custom label generation and streamline shipping workflows. Because many of their products—like vehicle hoods and spoilers—are large but lightweight, packaging precision matters. Their Packsize automated packaging solution helps determine the exact box size needed before LTL shipment, which aligns well with Packsize’s right-sized, on-demand packaging approach. Packsize

With Fishbowl in place, Seibon is better able to:

• Track inventory with lot control, barcoding, and custom fields
• Improve visibility into incoming overseas shipments and container receipts
• Support Adobe Commerce order flow with more accurate inventory data
• Build custom reports using BI tools and ODBC access
• Automate shipping support tasks like label generation and packaging workflows
• Pair operational data in Fishbowl with AI-enabled financial and reporting insight in Intuit Enterprise Suite

Faye An, VP and Co-founder of Seibon shared that, “When we were using QuickBooks Desktop for inventory management, we did not have advanced capability to track bin locations. Since implementing Fishbowl, we have gained the ability to see, move, and process inventory not just within rack locations in our warehouse, but across multiple buildings. We have since expanded into two additional warehouses, significantly increasing our capacity to hold additional inventory and improving efficiency that used to be lost on searching for products and physically moving items to make space. We were able to reduce back orders by an impressive 73%!”

Results

Since implementing Fishbowl and integrating with Intuit Enterprise Suite, Seibon has moved from a manual, spreadsheet-heavy operation to a more connected and scalable system.

The biggest change is visibility. The team now has a clearer view of inventory, incoming supply, and order activity, which supports better planning and helps reduce the stockouts and fulfillment issues that once created friction across the business.

Reporting is also far stronger than it was before. Instead of relying on disconnected spreadsheets, Seibon can pull operational data more directly from Fishbowl and combine it with the reporting and AI capabilities of Intuit Enterprise Suite. That gives the team better information for both day-to-day execution and higher-level decision-making.

Operationally, Fishbowl has helped Seibon improve the flow from receiving through shipping. With better tracking, custom reporting, label automation, and packaging support, the business is in a stronger position to fulfill orders accurately and keep pace with demand across multiple channels.

For a company managing overseas purchasing, container-based receiving, complex fulfillment, and large-form automotive products, Fishbowl and Intuit Enterprise Suite have created a more reliable foundation for growth.