Fishbowl CRM · powered by Repfabric
Enter the deal once. It becomes the order, the invoice and the commission.
Reps sell from what actually shipped. Commissions calculate themselves from the invoice. Sales, orders, shipments and invoices in one system, instead of a CRM, a spreadsheet and a lot of retyping.
After the visit · 10:43 a.m.
Kessler Electric
Ray Kessler · purchasing
Call logged · voice noteWalked the warehouse with Ray. He wants 48 high-bays in before the December shutdown. Quote today.
High-bay retrofit48 high-bays · $14,880.00
ProposalFishbowl CRM · customer record
Kessler Electric Supply
The rep's side and Fishbowl's, on one record
- Email · re: high-bay retrofit8:05 a.m. Filed itself from Outlook
- Call · voice note, 0:5810:44 a.m. Logged from the phone, transcribed
- Opportunity · high-bay retrofitProposal 48 high-bays · $14,880.00
- Order SO-5188 · 4 ft LED stripShipped Oct 14 from Fishbowl · invoice 1196, paid
One record of the deal, from the first conversation to the commission
The sale lives in Fishbowl CRM. The order, the shipment and the invoice live in Fishbowl. One record travels through both.
- Fishbowl CRM Contact Email, calls, visits, filed automatically
- Fishbowl CRM Opportunity Stage, line, principal, expected close
- Fishbowl CRM Quote Items, pricing, the rep's notes
- Fishbowl Sales order In Fishbowl, against live stock
- Fishbowl Pick, ship, invoice Fishbowl and QuickBooks or Xero
- Fishbowl CRM Commission Calculated from the invoice, line by line
Customers, contacts, products, quotes and orders move both ways between Fishbowl and Fishbowl CRM.
Generic CRMs stop at "closed won." Fishbowl CRM follows the order to the commission it earns.
For a business that ships product, "closed won" is where the real work starts.
- The order The rep closes the deal in the CRM. Someone in the office types it again as a sales order, and the rep never sees what shipped.
- The commission Worked out in a spreadsheet from last month's report. Partial shipments and returns get caught by hand, or by the rep, after payroll.
- The paperwork Notes, quotes and mileage wait for the evening, or for Sunday.
What your sales team gets back
Every line below used to be done by hand.
- 8:05 · Sam Email that files itself Ray's reply about the high-bays is on his contact before Sam opens the laptop.
- 9:00 · Dana Open-order report What is still to ship, by customer and line. Kessler: 8 high-bays, due Dec 2.
- 10:44 · Sam Your Rolodex in your pocket Sixty seconds of voice in the parking lot becomes the call note.
- 10:51 · Sam Expenses and mileage on the trip Lunch and 38 miles, logged against the visit.
- 11:15 · Dana CRMSync to your principals' systems The opportunity is in the manufacturer's Salesforce. Nobody types it twice.
- 1:30 · Sam Fishbowl order history on the customer Ray asks what they bought last month: SO-5188, shipped Oct 14, on the screen.
- 2:10 · Dana Commissions, prospect to payment A manufacturer's commission statement imports, the ugly one included. Splits and tiers apply themselves.
- 3:00 · Dana Commission that follows the shipment Invoice 1219 posts from Fishbowl: $620.00 on the 40 that shipped, the rest when it ships.
- 3:45 · Sam Sales analytics by line, customer, territory Which lines stall in Sam's territory, and who is due a visit next week.
- 4:30 · Dana Reports your principals ask for Pipeline and forecast by line, ready for Thursday's review.
What people say after they switch
From public reviews. Most came from a spreadsheet.
The system saves us time and makes us money.
"Previously using a massive spreadsheet to track everything, Repfabric has been a huge upgrade for our team."
Jerrad H., Capterra review"Being able to update my sales calls as I go, right from my phone, saves me a lot of time and makes my day more efficient."
Jon I., Sales Representative, Capterra review, March 2026
★ 4.8Capterra · 44 reviews
★ 4.8Software Advice- ★ 4.8GetApp
- ★ 5.0SourceForge · 26 reviews
Built for how physical product actually gets sold
Repfabric grew up inside manufacturers' rep firms, where you get paid on what ships.
Manufacturers with outside reps
Your reps and rep firms in one pipeline. Commissions tied to what you invoiced.
Distributors
Territories, lines and customers in one place. A paycheck that matches the invoice run.
Manufacturers' rep firms
Multi-line selling, principal reporting, and the commission reconciliation that used to eat the first week of the month.
- Industrial and MRO
- Electrical and lighting
- Electronics
- Plumbing and HVAC
- Automotive
- Foodservice equipment
- Industrial safety
- Power transmission
- Building products
- Medical and lab supply
Same product, same team. You keep everything.
Repfabric joined Fishbowl in August 2026 and becomes Fishbowl CRM. Same product, same team. Existing Repfabric customers keep everything they have.
Read the announcement →Questions about Fishbowl CRM
How connected to Fishbowl is it?
Two ways. Customers, contacts, products, quotes and orders sync between Fishbowl and Fishbowl CRM. Orders raised in the CRM land in Fishbowl. Invoices from Fishbowl land on the CRM record, so commission is calculated from what shipped.
Do I need Fishbowl Inventory to use it?
No. Fishbowl CRM runs on its own. Pair it with Fishbowl and the order and invoice flow above comes with it.
Does my email work with it?
Outlook and Gmail integration is included as standard, not an add-on.
Is there a mobile app?
Yes, iOS and Android. Contacts, call logging with voice-to-text notes, opportunities, expenses and mileage.
We already run Salesforce or HubSpot. Do we have to move?
No. Fishbowl Inventory connects to Salesforce, HubSpot and Zoho today. Fishbowl CRM is for teams who want the sales side tied to the order.
Sell what you can ship. Get paid right on every line.
30 minutes, your operation, no commitment.