VAR Conference Focuses on Maximizing Market Opportunities

May 13, 2010

Intuit Channel Director will keynote and provide insight for expanding sales efforts into additional markets

SALT LAKE CITY, May 13, 2010 – Fishbowl® ( opened registration for its annual Value Added Reseller (VAR) conference, Prospecting 2010, which will focus on opportunities for resellers to maximize their selling potential in the small to mid-size business market. It will also provide in-depth training for new VAR program certification.

BJ Schaknowski, Director, Intuit Solution Provider Channel, will be the keynote speaker for the conference. Prospecting 2010 will be held in Park City, Utah, August 4-6, 2010.

Prospecting 2010 is a three-day conference for Fishbowl Preferred Resellers and Affiliates, and small business consultants. Two separate tracks are available to help veteran resellers enhance their selling skills, and provide others with the in-depth training needed to certify for the VAR program. The agenda includes a preview of Fishbowl Inventory 2011, Fishbowl Mobile Warehouse demonstration and a company overview by CEO David K. Williams.

“A recent trend with small and medium-sized businesses is the ability to integrate robust applications seamlessly with QuickBooks to gain efficiency and maximize sales,” said Williams. “As Fishbowl is a leading software solution for QuickBooks, we look forward to helping our resellers realize the market opportunities that exist for them and how they can maximize their sales by expanding their efforts into other areas.”

In late 2009, Fishbowl revamped its VAR program to offer two options, Preferred Resellers and Fishbowl Affiliates, to help resellers generate more revenue and provide additional opportunities for growth. Since then, Fishbowl has added 50 new resellers and affiliates to its program.

Conference Information


Wednesday, August 4 – Friday, August 6, 2010
Location: Park City Marriott 1895 Sidewinder Drive, Park City, Utah
Cost: Prospective Reseller: $700 Fishbowl Affiliates: $600 Fishbowl Preferred Reseller: $400
Deadline: July 5, 2010

For more information on Fishbowl’s VAR Conference or to register, contact Grant Kimball at or 801-932-1100 X4120.

About Fishbowl

A private company based in Orem, Utah, Fishbowl and its cornerstone product, Fishbowl Inventory, make it possible for every small to mid-size company to have the level of flexible and mobile inventory management solutions large organizations enjoy. Since 2001, Fishbowl has become the No. 1 requested inventory solution for QuickBooks. For QuickBooks users, the flexible and cost-effective combination of QuickBooks and Fishbowl can grow along with you as your company grows. Fishbowl Inventory 2010 is available from and from a growing network of VARs and online channel partners throughout the U.S. and Canada. You can also follow Fishbowl on Facebook and Twitter.

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