Fishbowl Premieres Web-Based Pipeline Contact Manager

February 9, 2012

Pipeline is the first fully integrated CRM for Fishbowl Inventory® 2012

SALT LAKE CITY, February 9, 2012 – Businesses wanting to integrate Customer Relationship Management (CRM) with Fishbowl Inventory software can sign up for the first web-based CRM product, PipelineTM Contact Manager, from Fishbowl® today. Customers can purchase the new software from at special pre-release pricing for a limited time.

Unlike third-party CRM solutions, Pipeline is fully integrated with Fishbowl Inventory 2012, so there’s no need for third-party integration and implementation of Pipeline. Fishbowl customers can launch Pipeline instantly, eliminating the need for double entry of customer information and allowing them to experience the increased efficiency of Pipeline Contact Manager right away.

“The Pipeline offering is the result of feedback from our customers, who listed CRM as their single most desired new functionality for Fishbowl Inventory 2012,” Fishbowl CEO David K. Williams said.

He also noted that salespeople can use the new integration to access up-to-the-minute contact information they need to generate sales from any location, without having to leave one system and enter another before closing a deal.

Watch a two-minute video on Fishbowl Pipeline:

Notable features in Pipeline Contact Manager include:

  • Web-based Software
  • Lead Tracking
  • Task and Opportunity Tracking
  • Direct Integration with Fishbowl Inventory—up and running immediately with no third-party integration or implementation required
  • Custom Fields

"Superior customer care requires the ability to deliver what the customer wants, when and where the customer wants it," said Michael Dortch, principal analyst of "By integrating core CRM features with its market-leading Fishbowl Inventory solution, Fishbowl is empowering companies with limited budgets and IT expertise to deliver 'enterprise-class' customer care and fulfillment. Given the laser-like focus of Fishbowl management on helping their customers to succeed, I fully expect Fishbowl Pipeline to become the Fishbowl Inventory of CRM solutions -- that is, an offering that rapidly gains broad user adoption and high levels of user satisfaction."

Pipeline Contact Manager is “clean and lean,” Williams said, in keeping with Fishbowl’s strategy to provide the robust features and information businesses need without weighing them down with expensive and cumbersome IT.

As noted in the January 24 review by Small Business Computing’s Pam Baker, “This [Fishbowl Inventory 2012] product is ideal for small businesses and smaller-end mid-market businesses with basic to complex inventory and asset tracking needs.”

For product inquiries, email

About Fishbowl

Fishbowl and its cornerstone product, Fishbowl Inventory, make it possible for every business to have the level of flexible and mobile inventory management solutions large organizations enjoy. Fishbowl Enterprise is an Enterprise Resource Planning (ERP) solution for SMBs with a robust feature set that allows Fishbowl to provide organizations with all the components required to meet their inventory and business management needs.

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