Fishbowl News

“The 7 Non-Negotiables of Winning: Tying Soft Traits to Hard Results” Named to Amazon’s Best Books of the Month

New book identifies seven key traits to create a winning corporate culture

SALT LAKE CITY – July 15, 2013– Early response is creating a groundswell of excitement around “The 7 Non-Negotiables of Winning: Tying Soft Traits to Hard Results,” by David K. Williams, available from Wiley & Sons on July 29. The new book helps businesses and individuals achieve growth and success by creating a supportive corporate culture around integrity-based traits. Even prior to the book’s formal release at the end of the month, Amazon has listed it as one of its Best Books of the Month: Business and Leadership for July 2013.

“While this is a book written from a business perspective, it’s intended as a book for everyone, at every phase of life,” said author David K. Williams, who is also the CEO of Fishbowl, a leading inventory management software firm. “The 7 Non-Negotiables will change your life. It provides a template and a foundation for leaders, employees, students, homemakers, and every other individual who has the desire to do something great with their lives. You will learn to incorporate these principles step by step, and also that it’s okay (and even desirable) to fail, as long as you learn to ‘fail up’ by continually keeping your eye on the bigger perspective defined by your overall and long-term Non-Negotiable goals.”

Williams has amassed a global audience for his columns on and Harvard Business Review’s His articles provide stories, instructions and experiences in the development and use of the seven traits that have been core to Fishbowl’s success in becoming one of the fastest-growing companies in the U.S. These traits, known as the “7 Non-Negotiables,” are as follows:

  • Respect: Seek to understand others before you seek to be understood.
  • Belief: If you believe in yourself, you can fail up and overcome anything.
  • Trust: Trust is the foundation of healthy relationships and it must be earned.
  • Loyalty: Promises must be more than words, even if they require sacrifice.
  • Commitment: Hold nothing back and work like this is your last job.
  • Courage: Never back down from a challenge; discover the strength to soar.
  • Gratitude: Seek opportunities to express kindness in word and deed.

"David practices what he preaches in this book and, as a result, has experienced extraordinary results in establishing and growing his company,” said Vale Hale, president and CEO, Utah Valley Chamber of Commerce. “With his team of 100 employees (71 of whom are co-owners) his experiences with them in the creation of a ‘100-year company’ present learning experiences and lessons that will be inspiring, sometimes humorous and even heartfelt. This is a book that will resonate strongly with every individual with the desire to achieve impossible goals.”

“The 7 Non-Negotiables of Winning: Tying Soft Traits to Hard Results” will be available July 29, 2013 at, Barnes & Noble, and other retail stores. For more information on The 7 Non-Negotiables visit

About the author

David K. Williams, author, columnist, philanthropist and entrepreneur, is the CEO of Fishbowl, the leading provider of inventory management software, Fishbowl Inventory, and asset tracking solutions serving more than 10,000 companies worldwide. He is an established authority at industry events on topics of principle-based leadership, entrepreneurship, and on finding and instilling the ability to reach impossible business and personal goals.

About Fishbowl

Fishbowl and its cornerstone product, Fishbowl Inventory, make it possible for every business to have the level of flexible and mobile inventory management solutions large organizations enjoy. It is especially popular among manufacturers and wholesale distributors. Fishbowl offers advanced features, including multiple location tracking, seamless QuickBooks integration, order management and pick/pack/ship functionality.

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