Fishbowl’s Effect on the Psychology of Business

May 16, 2016
Fishbowl has a powerful effect on the psychology of business, Fishbowl BlogI’m going to do something I don’t believe I’ve ever done before on the Fishbowl Blog; I’m commenting on someone else’s post that was published on this blog. Last week I published a fantastic guest blog post by Rachelle Wilber entitled “Differing Points of View: Understanding the Psychology of Business.” It went into human needs, reciprocity, consistency, and commitment. Her post didn’t mention inventory management at all, but the whole time I was reading it I kept thinking of ways that it all relates to inventory management, specifically Fishbowl software. And that’s what I’m going to share today. So let’s explore Fishbowl’s effect on the psychology of business!

Human Needs

Referring to a company’s employees, Rachelle said, “There is a need for change and to experience new stimuli. People want to feel important, special as well as needed. People also need to have a strong connection with an organization and the people involved with it. They want to have an opportunity to expand their knowledge as well as skills and understanding.” So much good stuff right there. Fishbowl meets these needs in many ways. Fishbowl makes it possible for employees in every department and at all levels to be involved in the inventory management process in some way. They don’t necessarily have to be able to do everything, but they can do some things that relate to their jobs and stay on the same page as others within the company. This fosters better communication and involvement within the company. It also inspires confidence in workers by letting them expand their job skills and feel more secure in their jobs because they’re not just cogs in a wheel, but valuable members contributing to the workplace.


Rachelle explains reciprocity in these words, “In the world of business, doing something will probably cause it to come back to you in a reciprocal manner. According to researcher Dr. Robert Cialdini, this is an important part of doing business. It involves giving away some promotional item or providing a free 30-day trial.” Fishbowl offers a 14-day free trial of its software. It’s not quite 30 days, but it’s still plenty of time to dive in and get to know the software and how useful it can be to a business. In addition to offering free trials of its various software solutions, Fishbowl also goes above and beyond the call of duty as a company to help out local charities. It’s not enough for Fishbowl to sell the best inventory software for its price point, but it also gives back to the community in the form of its annual Day of Service. What goes around comes around, and Fishbowl’s generosity in this area pays dividends in ways the company doesn’t even anticipate.

Consistency and Commitment

Rachelle notes, “A company being consistent will attract consumers who are comfortable making commitments. This type of behavior is often the basis for customer loyalty.” Commitment is one of Fishbowl’s 7 Non-Negotiables, which are the guiding principles of the company. Fishbowl is committed to its products and improving the inventory management process for its customers. That’s why it continues to grow year after year.

Cause and Effect

It was an amazing experience reading Rachelle’s blog post and realizing how much it spoke to Fishbowl. It’s practically like she wrote it to be commented on in this way. Pretty awesome. Anyway, as you can see, Fishbowl is a big benefit to businesses with its focus on meeting human needs, being reciprocal in more ways than one, and being consistent and committed to its customers’ success through its software solutions.