About Victory Parts

Victory Parts was established 18 years ago on the Sunshine Coast, Queensland, and is Australia’s leading distributor of aftermarket outboard parts. Expanding rapidly under new ownership, the company has implemented Fishbowl across three of their businesses. Their goals are to expand within the outboard industry while continually sourcing high-quality parts for customers including marine mechanics, boat dealers, and service providers nationwide.

The Challenge

Prior to Fishbowl, Victory Parts used MYOB as their inventory and accounting system. While MYOB worked well for accounting, it proved inadequate for inventory management. The system was slow and lacked the reporting capabilities needed to handle reordering across more than 5,500 different parts.

Tracking shipments was particularly painful. Staff would peel the tracking number off each parcel, stick it in an exercise book, and write the customer’s name next to it. When customers called asking where their order was, someone would spend 5-10 minutes searching through the book and tracking the parcel manually. This happened two to three times daily, pulling sales staff away from their primary job of selling parts.

Payment processing was another bottleneck. Every transaction required manually punching numbers into the EFT machine, waiting for processing, printing the receipt, and attaching it to the sales order—a process taking 5-10 minutes per transaction.

The Solution

Victory Parts implemented Fishbowl with barcode scanning and Fishbowl Wallet for payment processing. For freight tracking, staff now scan the tracking number barcode, which automatically attaches to the customer’s invoice and emails to them with a clickable link to the freight company’s tracking page.

“I used to work weekends, I don’t work weekends anymore. So there’s 20 hours saved a week at least!”

Steve Smyth, Warehouse Manager

The tracking report is accessible from any computer, so if a customer calls unable to find their email, any staff member can instantly look up the tracking number without leaving their desk or searching through exercise books.

The Results

Fishbowl has saved Victory Parts at least 20 hours per week. Customer calls about parcel locations have virtually disappeared, freeing office staff to focus on sales.

One of the most valuable additions was a custom reorder report by vendor. With 50-60 suppliers, having each vendor’s parts isolated in a single report makes reordering straightforward. Previously, staff had to list all 5,600 parts, isolate each vendor manually, transfer to Excel, and review line by line—a process described as “a nightmare.”

Payment processing with Fishbowl Wallet now takes seconds instead of 5-10 minutes, and customers receive their receipt and tracking number immediately via email.