Sunburst Pet Supplies – Family Roots, Modern Systems

What started as a small, family-run operation has grown into one of Arizona’s go-to pet supply distributors. Sunburst Pet Supplies, founded with a deep passion for animal wellness, prides itself on offering top-quality products and personalized service to pet stores, groomers, and veterinary offices. The company continues to stay true to its values while embracing tools that streamline growth.

Leah Martin, the founder’s daughter, helps guide the business into its next phase. “I wear a lot of hats,” Leah says with a smile. “Between raising my kids and keeping everything running here, it can be a lot. Fishbowl and Kinein make it manageable.”

The Challenge

As Sunburst grew, so did the complexity of managing customer orders and inventory across their delivery routes. The team was dealing with time-consuming order entry, disconnected systems, and a growing need for better visibility into product availability—both internally and for their customers. They needed a solution that could connect the dots between sales, inventory, accounting, and delivery logistics.

The Solution

Sunburst Pet Supplies implemented Fishbowl Warehouse to manage inventory and operations, integrating seamlessly with QuickBooks Desktop for financials. But the game-changer came with their integration of Kinein, a B2B portal that works hand-in-hand with Fishbowl.

Now, customers can place both small and large orders directly through the Kinein portal—complete with real-time inventory levels, detailed product images, and active promotions. Once submitted, those orders are imported directly into Fishbowl, saving Leah and her team countless hours of manual data entry.

“We used to get phone calls and emails with orders that we had to manually input,” Leah explains. “Now customers can see what’s in stock, what’s new, and what’s on sale. They love that, and we love how easy it is to manage in Fishbowl.”

The Results

  • Faster Order Processing Customer orders now flow directly into Fishbowl from Kinein, cutting down on order entry time and reducing errors.
  • Real-Time Inventory Access for Customers Customers no longer need to call for availability—what they see in the portal is what’s in stock.
  • Streamlined Operations and Delivery With Fishbowl tracking inventory and order fulfillment, Sunburst can keep their delivery fleet efficient and accurate.
  • Ready for Growth As Sunburst expands into new regions, their tech stack is scalable and ready to support larger volumes and a broader customer base.

“Our customers love the convenience. We love the control.”