Fierce Firearms Streamlines Manufacturing with Fishbowl + Intuit Enterprise Suite Integration

From Startup Passion to Global Reach

Fierce Firearms was born from a simple idea: deliver custom-grade rifles with exceptional performance, right out of the box. Starting in a small shop in southern Utah, the company quickly built a loyal following by blending precision engineering with a commitment to quality. As demand grew and operations scaled across multiple locations and production lines, Fierce needed a system to match their momentum.

“Our team was growing, our product line was expanding, and we were dealing with more inventory, more orders, and more complexity,” said Ryan Doty, accountant at Fierce Firearms. “We knew it was time to find something that could actually keep up.”

Challenge

Fierce had outgrown their previous system, which lacked integration between manufacturing, inventory, and accounting. Tracking builds, managing inventory, and reconciling job costs became increasingly manual—and increasingly error-prone.

“We had QuickBooks Desktop and were doing the best we could with spreadsheets and workarounds,” Ryan said. “But we had no visibility. Accounting didn’t know what was going on in production until after the fact.”

Solution

Fierce Firearms initially integrated Fishbowl with QuickBooks Desktop, which gave them immediate structure and visibility into their inventory and manufacturing workflows. As the company evolved, they migrated to QuickBooks Online to gain the flexibility of cloud-based accounting—while still relying on Fishbowl to manage complex production and inventory needs.

Eventually, as their accounting requirements grew—particularly around multi-entity transactions and consolidated financial reporting—Fierce made the move to Intuit Enterprise Suite. Thanks to Fishbowl’s flexible integration capabilities, the transition was smooth and allowed the company to stay within the Intuit ecosystem rather than pursue a more expensive ERP alternative like NetSuite.

“Fishbowl gave us the structure we needed on the production side, and integrating with QuickBooks Enterprise tied everything together,” Ryan explained. “We now have a seamless flow of information—from inventory adjustments to COGS entries—without jumping between disconnected systems.”

This integration allowed Fierce to:

• Automatically sync inventory, builds, and costing into QuickBooks Enterprise
• Track parts, serial numbers, and assemblies across multiple production stages
• Gain visibility into real-time job costing and component usage
• Improve accuracy and reduce manual entries across departments

Results

Since launching Fishbowl and integrating with the Intuit Enterprise Suite, Fierce has significantly reduced manual reconciliation work and improved both operational and financial reporting. Accounting now has real-time visibility into inventory, builds, and COGS—without relying on spreadsheets or after-the-fact adjustments.

“Fishbowl has completely changed how we handle inventory and job costing. We used to chase down numbers across systems, but now everything is synced. We can plan, track, and analyze true cost per unit—and the data is just there when we need it.” — Ryan Doty, Accountant

“The integration with Intuit has been huge. It gives us confidence that what we’re seeing in accounting reflects what’s actually happening on the production floor. That level of visibility makes decision-making a lot easier.” — Ryan Doty

Looking Ahead

With Fishbowl and Intuit working hand-in-hand, Fierce Firearms continues to grow with confidence. Whether launching a new product or scaling to meet global demand, they have the tools and visibility to operate with precision.