Feedback Sports, a leading brand in cycling tools and accessories, had outgrown its disconnected business systems. After investing countless hours and more than six months into an ERP implementation that ultimately stalled at 80% completion, the team made the tough call to walk away. They needed a better way to manage inventory, fulfillment, and reporting—without compromising the flexibility that made their business run. That’s when they found Fishbowl.

Challenge

Feedback Sports had spent over six months and countless hours of dollars on an ERP implementation they hoped would streamline operations. But as the system neared 80% completion, it became clear it wasn’t the right fit.

“It was the realization that the system just wasn’t flexible enough for how we operate. We had to make the difficult decision to walk away.” said Jeff Nitta, President of Feedback Sports.

At the time, the team was juggling spreadsheets and rigid processes that slowed them down. There was no shared source of truth. Each department worked in silos, which made collaboration difficult and reporting inconsistent. Tax compliance was becoming a bigger headache, too, with nexus in multiple states and a growing ecommerce presence.

They needed a better way to connect tools, teams, and data—without repeating the costly mistakes of the past.

The Solution

After a long search, including a close look at NetSuite, Feedback Sports found what they were looking for in Fishbowl Inventory.

With Fishbowl, plus QuickBooks Online and other key integrations, they were able to create a single, scalable system that worked across departments, locations, and channels:

  • Fishbowl Advanced for warehouse and operations management
  • QuickBooks Online for streamlined accounting
  • Avalara AvaTax for accurate, real-time tax calculations
  • Fishbowl Commerce to centralize ecommerce workflows
  • LilyPad Vortex to connect with 3PLs for seamless order fulfillment

“Stop knowing who to ask and start learning where to look to find the answers,” Nitta added, describing how Fishbowl helped his team shift from tribal knowledge to scalable, repeatable workflows.

The Results

Powered by Fishbowl, Feedback Sports has completely restructured its operations—from how they handle inventory to how they fulfill customer orders.

Fulfillment Efficiency
Most ecommerce orders are now fulfilled through their 3PL, CDG Colorado, via a custom Fishbowl integration. Direct-to-distributor shipments and on-site repairs are also managed inside Fishbowl, with real-time visibility across 11 warehouse locations.

Centralized Collaboration
Fishbowl brought together departments that used to work in silos. Sales, operations, and finance now operate from the same data, improving decision-making and eliminating duplicate work.

Simplified Tax Compliance
Using Avalara AvaTax, Feedback Sports can now confidently calculate and file sales tax across multiple jurisdictions—without the manual burden. This saves time and prevents costly fines.

Better Support
They’ve noticed a huge improvement in support over the last year. Response times are down significantly across the board at Fishbowl. “We love the chat feature,” Nitta said. “It’s been a great addition.”

Long-Term ROI
From a failed ERP to a fully functional, flexible system, Feedback Sports has been able to unlock major time savings, cleaner reporting, and a stronger foundation for growth thanks to Fishbowl.

Their team now runs leaner, faster, and with more confidence—fulfilling ecommerce orders through 3PLs, managing factory-direct distribution, and staying compliant with sales-tax laws in every state they sell into.

With Fishbowl’s custom fields, centralized database, and seamless integrations, they’ve replaced inefficiencies with insight and silos with real-time collaboration.

“Fishbowl has allowed us to be more thorough and efficient.”
— Jeff Nitta, President, Feedback Sports