In each Whiteboard Wednesday episode, an inventory management expert explains inventory concepts in easy-to-understand terms and shows why they are so important to your business. Last time, James Shores described how to optimize a warehouse’s layout. This week, Fishbowl CMO Kirk Tanner makes his big return to talk about how to improve your business’ health. In their formative stage, small businesses face a lot of serious challenges. According to a study by the University of Tennessee and other groups, only half of all companies stay in business at least four years. Many companies fail because they lack solid data to base their sales, personnel, and other important decisions on. Inventory management software can make the difference between a company’s survival or dissolution, especially when every dollar counts.