Kirk’s Tackle Shop: 3 Creative Ways to Compete in a Crowded Market

March 4, 2013
In a departure from its usual inventory management topics, Kirk’s Tackle Shop this week talks about three creative ways for a business to stand out from the competition. Fishbowl CMO Kirk Tanner suggests personalizing your customer service, being a trailblazer rather than a follower, and finding a new niche as successful strategies. I’ll let Kirk go into detail on these points and share helpful examples in this video. Enjoy! Here’s the link to the Entrepreneur article Kirk mentions in the video.