Whiteboard Wednesday

Title: Pick, Pack, and Ship
Duration: 5:01
Created: May 19, 2014
Description: Picking. Packing. Shipping. It's a way of life. The title-less James Shores eats and breathes this stuff, just look at that face.

Pick Pack Ship

Picking. Packing. Shipping. It's a way of life. The title-less James Shores eats and breathes this stuff, just look at that face.


Hi, I’m James Shores, future Chief Marketing Officer at Fishbowl, and today we’re going to talk about pick, pack, and ship.

We’re going to start off, real fast, imagine you’re going to the grocery store. Your spouse, your wife has sent you with a list of things you need to get. How often do you end up wandering the aisles trying to find those few things on your list? You waste a lot of time, you might forget something, and if you don’t bring it all back in a timely manner, your significant other might be just a little upset.

Well, the same thing holds true with picking, packing, and shipping, relative to our customers.

So let’s start with the pick side of things. Ideally, in our warehouse, we want to have it laid out where we have optimal inventory; the closest thing is the most readily used thing for our company or business.

With that, we need to create something of a single path, meaning we’re not wandering up and down the aisles trying to find whatever it is on our list. We need to be able to pass through once and be done with that section.

And with that, if we can do multiple orders at once, so then we’re not going out - coming back, going out - coming back, we really have a chance to save a lot of time and money.

Packing. We need a uniform system. Specifically, you need—and this may seem simple—but you need a clear space to work with. If you’ve got a lot of clutter, or if it’s just kind of throw it in whatever, you’re opt to either miss something, not pack it properly, or not protect it—which is also a part of this pack process—not protect it in the right manner so that when it arrives at your customer’s doorstep. It may be broken, it may not be all right. And we don’t want that.

Shipping. We want to be able to track this, both how soon they’re able to pick up the package, and also how quickly they’re able to get it on our customer’s doorstep. And with that, we need to be able to alert the customer. This is a big part of the customer experience that a lot of companies miss out on, where they want to know if you actually care about them and the product that you’re shipping to them.

Letting them know that their package has been sent out and when they can expect to receive it is a big way to keep that communication with your customers, and to keep them loyal.

So now let’s look at it from either side: of our manual process—if that’s what we’re doing in our business— or the benefits of an automated process.

So from the manual side, we get our order from our customer, but we may not even have that inventory in stock, they may want product X, but we may not have it in our shelves and we don’t actually know until we go out there.

When we do get out there, if we have it, we have to check it off to make sure that we’ve shown “okay I have this product”, both for packing, but also for inventory count, and then later submit this into whatever method we’re using, whether it’s a spreadsheet or other forms of inventory tracking.

Again, along the whole way—packing—you need to be checking, triple checking, to make sure that every item is in the box, and going out to our customer. And then when it comes to the shipments side, we either have to call or set up an appointment online to make sure that the carrier is coming to get our goods, to send them out, and also to try to figure out, okay, well how much, how soon, how much, all these things that relate to our shipments.

And then finally, all of this information we have to put into our filing system, and we have to take records, both for the finance and accounts sides of our business, but also so we know how much to reorder when we get to that point, and have to really break down the numbers.

So let’s compare this to the automated side of our business processes, if we can do this.

So with an automated software, for one, we get the order from our customer, and we know immediately if the inventory is in stock, so that we can say, “yes, I have it, I’m going to go get it”. We use our barcode scanner to both single pass through our warehouse, through our inventory, but immediately scan, say “I have this item”, which updates in our inventory, and then later in the packing process, again, we’re scanning using the barcode, so that we know that we have the right amount, and the correct items shipping out to our customers. Again, so it updates with our inventory control.

And then finally, with shipment, again, this is all through the same software, we can know who we’re shipping out through, what they’re rates are, how much and how soon and an estimated arrival time. With, again, the ability to alert our customer as soon as that shipment goes out. That’s a big deal.

All of this, again, goes into a central hub, into that one computer, that one software, so we can keep track of our finances, or our inventory levels, and a whole history of all of these processes so we can say, “yep, I know I scanned this thing at this date and this user used this particular item and sent it to this customer”.

The whole point of which, is to have GOOD DATA, which we keep stressing, is that’s what helps us have good business decisions, and that’s the point of any kind of automated software, is to help our company both stay competitive, and also be efficient and keep our customers happy.

That’s this Whiteboard Wednesday, join us again next week. Thanks.

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