Fishbowl Selected as a Red Herring Top 100 North America Tech Startup

May 25, 2012

Judges acknowledge developer of Fishbowl Inventory® software for its innovative culture, management style, and market approach

Santa Monica, Calif., May 25, 2012 - Red Herring named Fishbowl, provider of Fishbowl Inventory software, to its Top 100 North America Tech Startup list for 2012. Fishbowl Inventory is the No. 1 requested inventory management solution for QuickBooks and a powerful asset management system. Red Herring grants the award in recognition of leading private companies, celebrating innovations and technologies across their respective industries.

Red Herring’s Top 100 Americas list has become a mark of distinction for identifying promising new companies and entrepreneurs. Red Herring editors were among the first to recognize that companies such as Facebook, Twitter, Google, Yahoo, Skype,, YouTube, and eBay would change the way we live and work.

“Of all the awards we’ve received, being acknowledged by Red Herring in live pitch competition with 250 of North America’s most highly qualified companies is a tremendous honor,” said David K. Williams, Fishbowl CEO.

“We were extremely heartened by the work every member of our company did to put our best foot forward at this event,” added Mary Michelle Scott, Fishbowl President. “Of the elements we presented, the judges gave their strongest marks to our unique culture and management style—the non-negotiables of belief, loyalty, commitment, trust, courage, humility, and respect. They also acknowledged our social responsibility initiatives through CAM (Courage Above Mountains).”

“Choosing the companies with the strongest potential was by no means a small feat,” said Alex Vieux, publisher and CEO of Red Herring. “After rigorous contemplation and discussion, we narrowed our list down from hundreds of candidates from across North America to the Top 100 Winners. We believe Fishbowl embodies the vision, drive, and innovation that define a successful entrepreneurial venture. Fishbowl should be proud of its accomplishment, as the competition was very strong.”

Red Herring’s editorial staff evaluated the companies on both quantitative and qualitative criteria, such as financial performance, technology innovation, management quality, strategy, and market penetration. This assessment of potential is complemented by a review of the track record and standing of startups relative to their sector peers, allowing Red Herring to see past the “buzz” and make the list a valuable instrument of discovery and advocacy for the most promising new business models in Americas.

About Fishbowl

Fishbowl and its cornerstone product, Fishbowl Inventory, make it possible for every business to have the level of flexible and mobile inventory management solutions large organizations enjoy. Fishbowl Enterprise is an Enterprise Resource Planning (ERP) solution for SMBs with a robust feature set that allows Fishbowl to provide organizations with all the components required to meet their inventory and business management needs.

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