Fishbowl Inventory and Doba Partner Up

August 16, 2008

Doba®, an award-winning software company that builds and maintains Web-based inventory-on-demand solutions for e-commerce retailers and the manufacturers and wholesale suppliers they work with, today announced an agreement with Fishbowl Inventory-the developer and publisher of QuickBooks-enabled Fishbowl Inventory control software-that allows more manufacturers and wholesale suppliers to seamlessly map their inventory to Doba's virtual warehouse of 2,000,000+ products. As a result of the new agreement, manufacturers and suppliers already using QuickBooks now have added incentive to use Fishbowl's industry leading and advanced inventory control software, which automatically unifies product descriptions, inventory and more with Doba's inventory-on-demand platform.

"Until now, manufacturers and wholesale suppliers were required to do all the heavy lifting, meaning, they had to conform to our standards, which was both costly and time consuming," said Jeff Knight, Vice President of Marketplace, Doba. "Now, any manufacturer or supplier using QuickBooks can integrate with Doba with no additional work by using the Fishbowl Inventory add-on."

QuickBooks, the top-rated accounting software program in the United States, uses third-party add-on packages to address their 7,000,000 customers' advanced, non-accounting needs. Of the 400+ add-on packages available to QuickBooks users, Fishbowl Inventory is the #1 requested package.

"Both Fishbowl Inventory and Doba are best of class in their markets," said Dave Williams, CEO, Fishbowl Inventory. "Our partnership with Doba opens a new selling channel-the supplier direct fulfillment channel-to manufacturers and distributors by connecting them via QuickBooks through Fishbowl to the thousands of retailers actively using Doba's inventory-on-demand platform. As a result, we expect to see a significant increase in merchandise sales, which is a win-win for consumers, manufacturers and distributors, and e-commerce retailers alike."

For more information about Fishbowl Inventory, visit For more information about Doba, visit

About Doba

Doba's Web-based Inventory on Demand Platform automates the e-commerce supply chain through virtual inventory management and direct merchandise fulfillment. Recently ranked as one of the nation's fastest-growing and most innovative companies–by indices like the Inc. 500 (#23), Deloitte Technology Fast 500 (#6), and the MountainWest Capital Network (#1)–Doba connects retail merchants to the virtual inventories of millions of products from hundreds of wholesale suppliers. For more information, visit

About Fishbowl

Founded in 2001, Fishbowl Inventory's areas of expertise include advanced inventory, manufacturing, and service and repair; wireless bar-coding for pick, pack, and ship functions; and, integration with QuickBooks accounting software versions Pro, Premier and Enterprise. Of the 400+ add-on packages available to QuickBooks users, Fishbowl Inventory is the #1 requested package. Fishbowl Inventory, was designed from the start to provide advanced inventory control and manufacturing capabilities for wholesalers and distributors, manufacturers, and retailers that use QuickBooks. Using Fishbowl Inventory, QuickBooks users of all sizes can easily and efficiently manage 100% of their inventory control needs. For more information on Fishbowl Inventory, which was recently recognized by MountainWest Capital Network as the 8th Fastest Growing Company in Utah, please visit

Media Contacts

If you would like more information about Doba's supplier direct fulfillment platform for SMB e-commerce retailers, or to schedule an interview with Doba Vice President of Marketplace, Jeff Knight, please contact: Meagen Ridley Doba (801) 765-6105 If you would like more information about Fishbowl Inventory control software, please contact: Kirk Tanner, Fishbowl CMO –

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