Fishbowl Expands Value Added Reseller (VAR) Program

March 9, 2010

Flexible options for revenue streams increase growth potential for software resellers

SALT LAKE CITY, March 9, 2010 – Fishbowl® ( expanded its Value Added Reseller (VAR) program to include two options, Fishbowl Preferred Resellers and Referring Consultants. The new VAR program offers flexible options for increased revenue streams and growth opportunities.

“After receiving feedback from our current resellers, we identified ways to offer more incentives, flexibility and training to strengthen our program,” said David K. Williams, Fishbowl CEO. “Our goal is not only to increase sales, but to build a knowledgeable and skilled channel team.”

Benefits of Fishbowl’s VAR program include:

  • Software discounts between 30 percent and 50 percent on an annually prorated basis.
  • Additional revenue potential from support plans, consulting, training, implementation and customization.
  • Extensive marketing support.
  • Dedicated Fishbowl sales support.
  • Residual sales credit from customers that renew annually.
  • 10 percent commission program for those who only want to refer customers to Fishbowl.

Resellers can offer Fishbowl Inventory’s advanced inventory capabilities to their customers so they can continue using QuickBooks as they grow. Additionally, Fishbowl Inventory’s flexibility makes it an ideal solution for their customers to integrate with QuickBooks or use it as a stand-alone asset tracking solution.

“There are millions of QuickBooks users and an equal number of businesses & organizations looking for ways to better manage inventory or assets,” said Williams. “This creates a tremendous opportunity for both our company and potential resellers and partners.”

For more information on Fishbowl’s VAR program or products, visit You can also follow Fishbowl on Facebook and Twitter.

About Fishbowl

A private company based in Orem, Utah, Fishbowl and its cornerstone product, Fishbowl Inventory, make it possible for every small to mid-size company to have the level of flexible and mobile inventory management solutions large organizations enjoy. Since 2001, Fishbowl has become the No. 1 requested inventory solution for QuickBooks. For QuickBooks users, the flexible and cost-effective combination of QuickBooks and Fishbowl can grow along with you as your company grows. Fishbowl Inventory 2010 is available from and from a growing network of VARs and online channel partners throughout the U.S. and Canada.

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