How many times has this happened to you? An ad on Facebook caught my eye a few days ago. It boldly asked, “Which superhero are you?” I love superheroes, which I suppose is what Facebook was going for because they use the information in my profile to advertise to me. So I couldn’t help but click on the ad. (more…)

Robert Lockard is a copywriter with Fishbowl. He writes for several blogs about inventory management, manufacturing, QuickBooks, and small business. Fishbowl is the #1-requested manufacturing and warehouse management software for QuickBooks users. Robert enjoys running, reading, writing, spending time with his wife and children, and watching movies.