A successful business starts with identifying the right audience in which to market your products or services. And while this target market is key to your success, you must also select a segment that is large enough to sustain your business, whether you’re catering to a specific gender, income group or lifestyle. But you must also be able to gauge your consumers’ actions by using some of the available tools and properly interpreting the results.
The following are some ways you can better anticipate your customers’ actual behaviors, which can mean the difference between success and failure. (more…)