Okay, so this isn’t an actual test of your knowledge. Instead, it’s a whole lot of interesting information that you should know about point-of-purchase displays and other things related to them. I’ve always heard this type of thing referred to as point of sale or POS, so I’m glad someone has finally come up with a better acronym for it. It just pops right off the tongue.
Brick-and-mortar stores continue to face a variety of challenges as the popularity of online shopping increases. In order to combat these challenges, retail stores can utilize point-of-purchase displays to boost sales once again. Find out how people interact with a store and how store displays and layouts affect the consumer experience with the following infographic: (more…)