I recently visited the website of a company that I know to be a bit dishonest. I found a lot of big, bold promises, like “Save money with our services!” and “You can’t afford not to work with us!” I realized that anyone can say that if you buy their product, you’ll enjoy incredible benefits, but few can back up that claim with actual data and customer testimonials. (more…)
Robert Lockard is a copywriter with Fishbowl. He writes for several blogs about inventory management, manufacturing, QuickBooks, and small business. Fishbowl is the #1-requested manufacturing and warehouse management software for QuickBooks users. Robert enjoys running, reading, writing, spending time with his wife and children, and watching movies.