Customer retention is a vital part of any business’s success. And there are some very good reasons for that. Did you know that increasing customer retention rates by 5% can increase profits 25-95%, according to Bain & Co? And that gaining a new customer is five time as costly as keeping a current one?
For businesses that want to improve their retention rates, it’s important to look at customer behaviors and trends. In order to best court their customers, businesses have to meet them where they are. More than ever, customers are shopping, browsing and communicating on their mobile devices. Adopting mobile marketing strategies can enhance customer satisfaction by leaps and bounds.
Here are the top 5 ways that today’s technology can help you keep your customers happy: (more…)