Some products are so “cool” and fun to use that it’s obvious how to market them. If you sell makeup – use Instagram influencers. If you sell baked goods, then create videos showing you making and eating them.
For commodity products, however, it can be hard to give consumers a good reason why they should buy your product over anyone else’s.
Although marketing these products is more difficult, it is still possible. Furthermore, due to the creative thinking needed to successfully market these products, a good campaign should have a greater effect in these boring industries compared to more trendy ones.
As an owner of an online store that sells used tires, I’ve struggled with the “marketing a boring product” problem for more than a decade. Here are some of the best strategies that I have used to overcome this problem. Hopefully they can provide you with some ideas for your next campaign.(more…)
This article was written by Mike Skoropad. Mike is the CEO of tire retailer United Tires.