You’re a business owner, and that’s just not something most people understand.
From the outside looking in, a lot of folks only see the end result, whether it’s goods on a retail shelf or finished product after several stages of calculated manufacturing. They don’t see the long hours spent getting things off the ground. They will probably never hear about the preceding failures or late-night worries. Even close friends and family may never really know or “get it.”
But you do.
You carved out your reasons, which are many, and defined the answers to the constant question of why?
But what about the how?
You try to remain current on the latest trends or tech, you keep an eye on vendor pricing, monitor revenue projections, even try to make use of that noisy place known as social media. Where do you find the next big step, that business secret or tipping point, the very “thing” that will widen your profit margins?
It starts with how. (more…)